Vertex Logics
Vertex Logics
Ecommerce Development

Stores designed to sell - not just look good in design

We design and build Shopify, WooCommerce, and custom ecommerce stores with unique brand-led design, flawless payment integration, and SEO-ready architecture. Built across 30+ stores in fashion, beauty, health, home, and retail

WHY IT MATTERS

A store that looks good but doesn't convert is expensive

Most ecommerce failures aren't platform problems - they're design, UX, speed, and trust failures. Every element of your store should be doing one job and that ismoving a visitor toward the checkout

Design drives purchase decisions

Unique brand-led design builds immediate trust. Generic templates look like every other store and get the same average conversion rates

Checkout friction kills revenue

Every extra click, broken payment method, or slow page between "add to cart" and "order confirmed" costs real sales. We engineer that journey to be frictionless

SEO determines organic reach

Product page structure, collection URL architecture, schema markup, and page speed directly affect whether your store ranks - or pays for every visitor forever

Integration makes it scalable

Payment gateways, inventory systems, CRM, email automation, and analytics need to talk to each other. Proper integration at build time saves expensive fixes later

WHAT WE BUILD

Ecommerce stores designed for buyers, search engines & business teams

We build stores that look premium on the front end and work smoothly behind the scenes

Shopify development

MOST COMMON

Shopify development

Custom Shopify stores, theme customization, product pages, collections, apps, checkout settings and conversion-focused layouts

ShopifyThemeApps
WooCommerce development

WEB APPLICATION

WooCommerce development

WordPress-based ecommerce stores with editable content, custom product pages, payment gateways and SEO-ready structure

WooCommerceWordPressCMS
Unique storefront design

MOST COMMON

Unique storefront design

Custom ecommerce UI/UX, homepage sections, collection layouts, product pages, cart and checkout experience planning

FigmaUI/UXBrand
Payment module integration

LANDING PAGES

Payment module integration

Payment gateways, checkout configuration, shipping rules, taxes, order notifications and customer email flows

StripePayPalGateways
Ecommerce SEO setup

INTEGRATIONS

Ecommerce SEO setup

Category structure, product metadata, headings, URLs, schema guidance, speed basics, internal linking and search console setup

SEOSchemaGSC
Store integrations

REDESIGNS

Store integrations

Inventory, CRM, email marketing, analytics, product feeds, pixels, shipping tools and third-party apps

AnalyticsCRMFeeds
Choose Your Platform

Not every store needs the same approach

A D2C beauty brand, a B2B wholesale supplier, a large catalogue retailer, and a subscription box company all have different platform requirements. We help you choose correctly upfront - not rebuild in two years

Choosing the right website type for your business goals

Need fast D2C launch?

Brand-focused store needing quick launch, strong design, and reliable checkout with minimal technical overhead

Recommended

Shopify - fast launch, apps, and reliable checkout.

Need full content control?

Content-heavy store where you want to own the CMS, avoid platform fees, and integrate deeply with WordPress

Recommended

WooCommerce - full CMS control, custom plugins.

Need complex functionality?

B2B ordering, custom pricing rules, multi-warehouse inventory, or unique workflows that off-the-shelf platforms can't handle

Recommended

Custom Laravel / Next.js ecommerce build.

Need subscriptions?

Subscription boxes, recurring billing, membership access, and loyalty programs that need tight payment and CRM integration

Recommended

Shopify + ReCharge / WooCommerce + Stripe subscriptions.

PROCESS

From brief to live store - structured

Five stages consistent across every ecommerce build. The design and payment testing phases are where most agencies cut corners - we don't

  1. 1

    Discovery & platform decision

    Catalogue size, product complexity, payment markets, integrations needed, SEO goals, and growth plan - all scoped before platform is confirmed

    Platform ChoiceIntegrationsSEO Audit
  2. 2

    Brand-led UI/UX design

    Custom Figma design - homepage, collection pages, product pages, cart, checkout. Every screen designed for conversion, not just aesthetics

    FigmaMobile-firstCRO Design
  3. 3

    Development & integration

    Store build, custom theme development, payment gateway integration, apps, third-party tools, and automation workflows connected and tested

    Theme DevPaymentsAppsCRM
  4. 4

    SEO setup & testing

    Schema markup, URL structure, redirects, Core Web Vitals, Search Console, GA4, payment flow end-to-end testing, and mobile QA across devices

    SchemaCore Web VitalsGA4QA
  5. 5

    Launch & growth support

    Go-live, product import, staff training, and optional ongoing support for SEO, Google Ads, email marketing, and conversion improvement

    LaunchTrainingSEO Retainer
HOW WE ENGAGE

Three ways to work with us on ecommerce

New store build, white label for agencies, or ongoing ecommerce support retainer

New store build

Full design and development of a new Shopify, WooCommerce, or custom ecommerce store - from brief to launch

  • Custom design - no recycled templates
  • Full payment integration and testing
  • SEO setup and GA4 at launch

Agency partner

We design and build ecommerce stores under your agency brand. Your client sees your name - we handle execution

  • NDA signed as standard
  • Your brand throughout delivery
  • Scalable across multiple client stores

Ecommerce growth retainer

Monthly support for conversion optimisation, SEO, product uploads, A/B testing, and ongoing feature additions

  • Conversion rate optimisation
  • SEO and Google Shopping management
  • New features and integrations monthly
PLATFORM & TOOLS

Shopify, WooCommerce & the integrations your store needs

We choose the platform and tools based on product complexity, content needs, integrations, payment flow and long-term operations to build a scalable and reliable store

Shopify

WooCommerce

WordPress

Laravel

Selected Projects and Results

Real work, real clients, real measurable outcomes

Real work, real clients, real measurable outcomes

Enquiry Medical

Healthtech · Ireland

Enquiry Medical

Website rebuild, SEO recovery & GHL pipeline

Blacklisted domain, zero rankings, no sales pipeline. We rebuilt everything - website, SEO, Google Ads, LinkedIn, email marketing, and GHL automation - over 12 months

  • 121 Keywords Ranking
  • 6x LinkedIn Growth
  • 47/wk Demo Requests
GHL AutomationSEOWeb DevGoogle AdsSocial Media
PMHOA Pro

Property Management · US

PMHOA Pro

GHL webinar funnel & full automation

US property management sales trainer needed a complete webinar system - registration, confirmation, replay, and email automation - with zero manual follow-up on their end

  • 3 GHL Pages Built
  • 2 Email Automations
  • 0 Manual Follow-up
GHL AutomationSEOWeb DevGoogle AdsSocial Media
200+ Projects

Portfolio

200+ Projects

Web, mobile, ecommerce & automation delivery

Projects across healthcare, ecommerce, travel, beauty, AI automation, startups, and service businesses - built on Next.js, Laravel, Flutter, WordPress, and GoHighLevel

  • 200+ Projects
  • 5 Industries
  • 7+ Years
GHL AutomationSEOWeb DevGoogle AdsSocial Media
Let's build together

Ready to discuss your next website, app or automation project?

Send your project details and we'll help you identify the right scope, technology, timeline and next step