Vertex Logics
Vertex Logics
UI/UX

Design that makes your product easier to trust, use & launch

We design websites, web apps, SaaS dashboards, and mobile interfaces in Figma - then build them ourselves. No translation loss between designer and developer

WHY IT MATTERS

People don't stay where they feel lost

Confusion kills products before the competition does. If users can't find what they need in seconds, can't trust the interface instinctively, or hit friction before they convert - they leave. Good design removes those moments before launch, not after

Fewer dev revisions

Every screen designed and approved in Figma before code starts means developers build the right thing the first time - not the third

Conversion-aware layout

UI design that understands how users actually move through a page - CTA hierarchy, visual weight, and trust signals placed where they convert, not where they look nice

Scalable component systems

A proper design system built in Figma means new pages, features, and marketing assets can be produced consistently without starting from scratch every time

Users who stay and return

Good UX reduces bounce rate, support tickets, and user drop-off - the three metrics that reveal whether your interface is working or costing you users silently

WHAT WE BUILD

Six types of UI/UX projects we design

From marketing sites and landing pages to SaaS dashboards and mobile apps - designed in Figma, ready to build

Website UI design

MOST COMMON

Website UI design

Full website visual design - homepage, service pages, about, contact, landing pages - designed mobile-first with conversion hierarchy built into every layout

FigmaMobile-firstLanding Pages
SaaS & dashboard design

WEB APPLICATION

SaaS & dashboard design

Complex data-heavy interfaces - admin panels, analytics dashboards, customer portals, multi-role systems - designed for clarity, not just aesthetics

DashboardAdmin UIData Viz
Mobile app design

MOST COMMON

Mobile app design

Native and cross-platform mobile interfaces designed to platform standards - clear navigation, touch-friendly layouts, and interactions that feel native on iOS and Android

iOS HIGMaterialFlutter UI
Wireframing & prototyping

LANDING PAGES

Wireframing & prototyping

Low and high-fidelity wireframes, clickable Figma prototypes, and user flow mapping - so stakeholders can approve the experience before a line of code is written

WireframesPrototypeUser Flows
Design systems & component libraries

INTEGRATIONS

Design systems & component libraries

Atomic design systems built in Figma - colours, typography, spacing, components, variants, and interaction states documented for consistent use across your product

ComponentsTokensVariants
UX audit & redesign

REDESIGNS

UX audit & redesign

Structured review of an existing interface - heuristic evaluation, friction mapping, conversion drop-off analysis, and a prioritised redesign plan with Figma deliverables

UX AuditHeuristicsRedesign
CHOOSE YOUR DESIGN PATH

Where are you in the product journey?

Some projects need wireframes first. Some need a premium visual redesign. Some need a complete SaaS dashboard system. We help choose the right design path - not the most expensive one

Choosing the right website type for your business goals

I have an idea but no structure

Start with user flows, wireframes and feature structure before visual design. Validate the experience before committing to a full build

Recommended

UX discovery + wireframes + clickable prototype.

My website looks outdated

Redesign the experience with stronger hierarchy, visuals, CTAs and responsive layouts that convert visitors instead of confusing them

Recommended

Website UI redesign + conversion-focused sections.

I need app screens

Design onboarding, navigation, forms, dashboards and app flows for iOS and Android - platform-accurate and prototype-ready

Recommended

Mobile app UI + platform patterns + Figma prototype.

I need a SaaS dashboard

Design admin views, user roles, reports, settings, tables, filters and workflow screens for a product users log into daily

Recommended

SaaS dashboard UI + roles + workflow screens in Figma.

PROCESS

From blank canvas to dev-ready Figma

Five stages - each requiring sign-off before the next begins. Nothing goes to development until every screen is approved. This is the single most important rule in delivering design on budget

  1. 1

    Discovery & user research

    Goals, target users, competitor review, content inventory, and functional requirements. We establish what the design needs to achieve before picking up a pen

    User StoriesCompetitor ReviewContent Audit
  2. 2

    Information architecture & user flows

    Sitemap, navigation structure, and end-to-end user journey maps. Every major flow diagrammed so the structure is agreed before visual work starts

    SitemapUser FlowsNavigation
  3. 3

    Wireframes

    Low-fidelity layout for every key screen - content hierarchy, component placement, and interaction logic without visual distraction. Approved before moving to UI

    Lo-fiLayoutContent Hierarchy
  4. 4

    Visual UI design & prototype

    High-fidelity Figma designs with brand identity applied, interactive prototype, and all states (hover, error, empty, loading) accounted for

    Hi-fi FigmaPrototypeAll States
  5. 5

    Dev handoff

    Annotated Figma file with spacing, typography specs, component breakdown, asset exports, and interaction notes. Everything a developer needs - nothing left to guess

    AnnotationsSpecsAsset Export
HOW WE ENGAGE

Three ways to work with us on design

Design-only handoff, design plus full build, or white label design for agencies

Figma handoff

We design - you build, or your existing dev team builds. Full Figma files, specs, and assets delivered and annotated to work from

  • Complete Figma file with all screens and states
  • Spacing, typography, and component specs
  • Exported assets and icon sets included

End-to-end

We design and develop - same team, no handoff. The most efficient path from concept to live product with zero translation loss

  • Full Figma design → development → launch
  • Design and code iterated together
  • One team, one budget, one point of accountability
  • Fastest path from brief to live product

Agency partner

We design under your agency brand. Figma files, client presentations, and all deliverables in your name - Vertex Logics stays invisible

  • NDA signed as standard
  • Your brand on all design files and presentations
  • Scalable across multiple agency clients
TOOLS WE USE

We choose the tools based on the design job

Some projects need deep Figma systems. Some need rapid prototypes. Some need research whiteboards first. We pick the stack that gets the experience approved and handed off cleanly

Figma

Sketch

Adobe XD

Framer

Selected Projects and Results

Real work, real clients, real measurable outcomes

Real work, real clients, real measurable outcomes

Enquiry Medical

Healthtech · Ireland

Enquiry Medical

Website rebuild, SEO recovery & GHL pipeline

Blacklisted domain, zero rankings, no sales pipeline. We rebuilt everything - website, SEO, Google Ads, LinkedIn, email marketing, and GHL automation - over 12 months

  • 121 Keywords Ranking
  • 6x LinkedIn Growth
  • 47/wk Demo Requests
GHL AutomationSEOWeb DevGoogle AdsSocial Media
PMHOA Pro

Property Management · US

PMHOA Pro

GHL webinar funnel & full automation

US property management sales trainer needed a complete webinar system - registration, confirmation, replay, and email automation - with zero manual follow-up on their end

  • 3 GHL Pages Built
  • 2 Email Automations
  • 0 Manual Follow-up
GHL AutomationSEOWeb DevGoogle AdsSocial Media
200+ Projects

Portfolio

200+ Projects

Web, mobile, ecommerce & automation delivery

Projects across healthcare, ecommerce, travel, beauty, AI automation, startups, and service businesses - built on Next.js, Laravel, Flutter, WordPress, and GoHighLevel

  • 200+ Projects
  • 5 Industries
  • 7+ Years
GHL AutomationSEOWeb DevGoogle AdsSocial Media
Let's build together

Ready to discuss your next website, app or automation project?

Send your project details and we'll help you identify the right scope, technology, timeline and next step